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Our Story

Woman holding a pink skincare product with 'Mone' branding against a neutral background

All About Mane

Getting ready with Mane is like getting ready with your hair-obsessed best friend who knows all the hacks. 

Founded in 2021 by renowned celebrity stylist and entrepreneur Jen Atkin, Mane was built from more than a decade of conversations with the hair-obsessed Mane Addicts editorial community. We’ve translated your real feedback into expert-approved products designed to shape, hold, smooth, straighten, wave, curl and tame - all while making your everyday routine easier and more enjoyable. 

These staples bring years of experience behind the hair chair right to your bathroom (or bedroom floor, or gym locker room - wherever you’re getting ready, we’ve got you.)

Jen Atkin - Founder of Mane Haircare

All About Jen

Jen Atkin is a professional hair stylist, entrepreneur and author dubbed by The New York Times as “The Most Influential Hair Stylist In The World.” Before Mane, she founded her millennial lifestyle brand OUAI and the Mane Addicts editorial community, creating space for the hair-obsessed to collaborate. 

“Built from years of listening to our Mane Addicts community, Mane was created to bring the fun back to getting ready - because we could all use something cute, happy, and easy.”

  • Jen Atkin, Founder & Stylist

Our Philosophy

Rinse. Refresh. Repeat

From our salon-inspired tools to high-performing products, everything we create is thoughtfully curated to earn a permanent place in your routine - whether you’re starting fresh, extending your style, or repeating what works.

Community First

Engagement and participation are at the root of everything we do. Your feedback, your needs, and your comments drive every product and brand decision we make to ensure we’re meeting you where you are and taking you where you want to go.

Making a Difference

There are so many ways we can show up for each other to leave the world a little better than how we found it. Our partnership with Pact Collective helps to keep waste out of the environment while empowering young women with meaningful essentials to support their goals.