Treatments & Masks

Where haircare meets self care, with expert formulated, easy to use haircare designed to hydrate, smooth, soften and protect. 

Mega Moisture Routine
15% OFF
new
Mega Moisture Routine
Hydrating Mask + Wet Brush + Leave-In Conditioner
. Original price: $82 . Final price: $69
Close up of a pink Hydration Hugs Leave-In Conditioner bottle with rounded cap
new
Hydration Hugs™ Leave-In Conditioner
Smooths frizz, detangles, hydrates
. Original price: . Final price: $28
Quench the frizz with 24-hours of clinically-proven weightless hydration for softness that lasts until your next wash. This multipurpose mist instantly hydrates, detangles, controls frizz (and the humidity that likes to cause it) all while helping to defend against breakage and heat damage. Powered by our expert-approved Hydration Hugs™ Blend...
Pink Hydration Hugs Mega Moisturizing Hair Mask bottle label with cloud graphics and product name
Hydration Hugs™ Mega Moisturizing Hair Mask
Hydrates, smooths, fights frizz
. Original price: . Final price: $34
Hydration Hugs Mega Moisturizing Hair Mask delivers fast, visible hydration in just 1–2 minutes—when your hair needs a hug. Leaves hair feeling silky, soft, and shiny, never weighed down.
Fragrance Description:Sunny Buns Scent: Notes of strawberry, mandarin & cream
Travel Hydration Hugs Leave-In Conditioner bottle in pink packaging against a white background
Travel Hydration Hugs™ Leave-In Conditioner
Smooths frizz, detangles, hydrates
. Original price: . Final price: $16
NEW: Travel Hydration Hugs™ Leave-In Conditioner is a weightless mist that instantly hydrates, detangles, and helps protect against frizz, breakage, and heat damage.
 
Powered by proteins, peptides and Hyaluronic Acid, it smooths, softens, boosts shine, and refreshes strands between wash days for healthier-looking hair. Fine-hair friendly and for...
Pink Travel Hydration Hugs Hair Mask pouch with a white cap on top
Travel Hydration Hugs™ Hair Mask Pouch
. Original price: . Final price: $12
Hydration Hugs™ Hair Mask Pouch delivers fast, visible hydration in just 1–2 minutes—when your hair needs a hug. This travel-friendly pouch leaves hair feeling silky, soft, and shiny, never weighed down.
 
Perfect for weekend getaways, gym bags, and carry-ons.
 
Fragrance Description:Sunny Buns™ Scent: Notes of strawberry, mandarin &...
Softy Shiny Waves Duo
11% OFF
new
Softy Shiny Waves Duo
Medium Thermal Brush + Leave-In Conditioner
. Original price: $146 . Final price: $129