Treatments & Masks

Defeat dry hair and frizz with these moisturizing main characters, formulated with expert level ingredients for your softest, smoothest hair ever. Featuring both the Hydration Hugs Mega Moisture Mask and Hydration Hugs Leave-in Conditoner along with our essential Wets Get It On Wet Brush - this set includes everything you...

Quench the frizz with 24-hours of clinically-proven weightless hydration for softness that lasts until your next wash. This multipurpose mist instantly hydrates, detangles, controls frizz (and the humidity that likes to cause it) all while helping to defend against breakage and heat damage. Powered by our expert-approved Hydration Hugs™ Blend...

Make every day a spa day for thirsty hair with a big hydrating hug in just 2 minutes. Innovatively developed to deliver the intense hydration, silky softness and lasting shine of a rescue treatment with the lightness and fast action of an everyday maintenance mask - Hydration Hugs Mega Moisturizing...

Take hydration wherever you go with Travel-Size Hydration Hugs™ Leave-In Conditioner. This weightless leave-in mist delivers the same clinically proven hydration, detangling, frizz-fighting, and heat protection as the full-size formula in a perfectly portable size. Whether you're headed to the gym, packing for a weekend getaway, or refreshing second-day hair...

Make every day a spa day for thirsty hair with a big hydrating hug in just 2 minutes. Innovatively developed to deliver the intense hydration, silky softness and lasting shine of a rescue treatment with the lightness and fast action of an everyday maintenance mask - Hydration Hugs Mega Moisturizing...

You have a whole world to take over, doing it with great hair needs to be quick and easy. Thankfully, there's a set for that. Protect your hair from heat while adding lightweight, but lush hydration before creating bouncy curl, sleek style or major volume in minutes with our Allure...