Bestsellers

Meet your Mane-Stays. Simple daily style solutions you'll reach for on repeat.
jumbo hot round brush with allure best of beauty seal
It's Giving Body Jumbo Hot Round Brush 2.3" (60mm)
Maximum volume, luxe blowouts
$118
Turn up the volume with the It's Giving Body Jumbo Hot Round Brush (380℉). Designed with an oversized 60mm barrel, this ceramic thermal brush creates voluminous, luxe Hollywood-worthy blowouts with smooth shine and lasting body. No blow dryer required.
Featuring nano ceramic technology and a negative ion generator, it helps reduce...
Maeve Cinnamon travel beauty set featuring a turquoise box, a pink round mirror, a pink hairbrush, and two teal/cyan bottles, displayed on a clean white background.
20% OFF
new
Mane & Cinnabon "Extra Frosting" Lip Gloss Kit
Limited-Edition Lip Gloss Kit
$35 $28
A beauty gift set featuring a white and purple round hairbrush with a built-in styling wand, alongside a pink spray bottle and a pink temperature-check spray bottle, with an Allure 2026 Best of Beauty award badge on a white background.
24% OFF
Award Winners Routine
Temp Check + Jumbo Hot Round Brush + Fresh Fluff
$170 $129
A pink hot air brush hair straightener with a matching pink patterned carrying pouch, shown on a plain white background.
25% OFF
new
Mane x LoveShackFancy It's Giving Fancy 1.5" Medium Hot Round Brush
Limited-edition medium thermal brush
$198 $148
White hair styling tool with pink bristle head on a white background
It’s Giving Petite Mini Hot Round Brush 1" (27mm)
Curtain bangs, shorter hair
$98
Meet your new everyday styling essential. The It's Giving Petite Mini Hot Round Brush (355℉) delivers smooth shine, soft volume, and effortless shape for bangs, shorter hair, face-framing layers, and quick touch-ups. Its compact 27mm ceramic barrel gives you maximum control, making it easy to create flipped ends, soft bends,...
Close up of a pink Hydration Hugs Leave-In Conditioner bottle with rounded cap
new
Hydration Hugs™ Leave-In Conditioner
Smooths frizz, detangles, hydrates
$28
Quench the frizz with 24-hours of clinically-proven weightless hydration for softness that lasts until your next wash. This multipurpose mist instantly hydrates, detangles, controls frizz (and the humidity that likes to cause it) all while helping to defend against breakage and heat damage. Powered by our expert-approved Hydration Hugs™ Blend...
It's Giving Body round brush with white handle and black bristles for salon style blowouts.
bestseller
It's Giving Body Medium Hot Round Brush 1.5" (38mm)
Soft, refined waves
$118
Big bounce, soft shine, and fluffy blowouts made easy. This viral thermal round brush smooths frizz and creates salon-worthy volume in one pass.
Available in 4 sizes: Mini, Medium, Large, Jumbo
Hair Type: Straight, Wavy, Curly
Hair Texture: Fine, Medium, and Thick
Dual sided travel brush with black bristles on one side and metal boar bristles on the other against a pink handle.
Double Take Dual-Sided Brush
Detangling, slick backs
$22
Travel-sized, two-in-one, dual-sided brush perfectly designed for use on-the-go and a variety of hairstyles. Side 1: metal pins for easy detangling; Side 2: tightly packed boar bristles for slicking back your hair. 
Close up of a pink Temp Check Heat Protector bottle with a rounded cap.
Temp Check™ Heat Protector
Primes, smooths, protects up to 450°F
$26
A weightless, multitasking dry spray that helps protect against heat damage, frizz, and humidity, while leaving hair soft, touchable and residue-free. Infused with our signature Pinky Promise scent, this formula delivers soft, shiny, touchable hair—wrapped in notes of rose, lychee, and vanilla.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine,...
Limited edition Mane x LoveShackFancy round brush with floral print and matching heat resistant travel pouch
20% OFF
new
Mane x LoveShackFancy Dreamiest Hair Routine
Limited-edition Medium Hot Round Brush + Mini Detangling Brush + Creaseless Clips
$245 $195
A limited-edition version of Mane's bestselling hot round brush, wrapped in a signature LoveShackFancy floral print and paired with a matching heat-resistant travel pouch.
Create bouncy blowouts, soft bends, smooth volume, and face-framing styles with one easy tool. 
Don't Blow It Kit packaging with jumbo hot round brush and accessories
16% OFF
Don't Blow It Starter Blowout Kit - Jumbo Thermal Brush
Jumbo Hot Round Brush + Travel Heat Protector + Alligator Clips
$142 $118
Create effortless salon worthy blowouts from start to finish with the Don't Blow It Kit. This styling kit features our viral It's Giving Body Jumbo Hot Round Brush, Mini Temp Check™ Heat Protector, and Jumbo Holographic Alligator Clips for effortless sectioning, heat protection, and long-lasting volume.
Pink Hydration Hugs Mega Moisturizing Hair Mask bottle label with cloud graphics and product name
Hydration Hugs™ Mega Moisturizing Hair Mask
Hydrates, smooths, fights frizz
$34
Hydration Hugs Mega Moisturizing Hair Mask delivers fast, visible hydration in just 1–2 minutes—when your hair needs a hug. Leaves hair feeling silky, soft, and shiny, never weighed down.
Fragrance Description:Sunny Buns Scent: Notes of strawberry, mandarin & cream
Pink bottle of 'Fresh Fluff' dry shampoo foam on a white background
Fresh Fluff™ Dry Shampoo Foam
Absorbs oil, refreshes scalp
$26
Meet the dry shampoo that actually shampoos. Fresh Fluff Dry Shampoo Foam is an innovative, lightweight foam that refreshes oily roots, absorbs buildup, and revives hair with clean, fluffy volume—without leaving behind the chalky residue, gritty texture, or white cast of traditional dry shampoos.
 
Hair Type:Straight, Wavy, Curly
Hair...