Bestsellers

Prep your acceptance speech now, your style is about to take home the top prize. Filled with critically acclaimed picks, beauty insiders agree these are the tools you need for effortless volume, heat protection, easy styling, and hollywood-worthy results - whether the moment is a quick touch up or all...

Body your style with soft bouncy waves or a sleek, smooth finish thanks to your new favorite brush. Our Allure Best of Beauty award-winning It’s Giving Body Medium Hot Round Brush combines Nano Ceramic Technology (so the barrel heats precisely & evenly) with a Negative Ion Generator (which controls frizz...

Turn up the volume up for long hair in under a minute - no air required. Designed with an oversized 60mm barrel, the It's Giving Body Jumbo Hot Round Brush makes creating luxe Hollywood-worthy looks and lasting body for already dried hair effortless, leaving your strands looking smooth, polished, shiny...

Quench the frizz with 24-hours of clinically-proven weightless hydration for softness that lasts until your next wash. This multipurpose mist instantly hydrates, detangles, controls frizz (and the humidity that likes to cause it) all while helping to defend against breakage and heat damage. Powered by our expert-approved Hydration Hugs™ Blend...

Curtain bangs, flipped ends, polished styles and soft bends - meet the mini magic wand that makes it happen in seconds. The It's Giving Petite Mini Hot Round Brush is expertly designed with a compact 27mm ceramic barrel to heat in under a minute to an optimized 355°F, making it...

Keep your cool and prevent damage before it starts with up to 450° of heat protection for damp or dry hair. Infused with ProVitamin B5, Temp Check is a must-have before you style, shielding hair from heat, keeping frizz and flyaways in check and priming your strands for lasting style...

Create effortless salon worthy blowouts from start to finish with the Don't Blow It Kit. This styling kit features our viral It's Giving Body Jumbo Hot Round Brush, Mini Temp Check™ Heat Protector, and Jumbo Holographic Alligator Clips for effortless sectioning, heat protection, and long-lasting volume.
The Jumbo Hot Round...

Make every day a spa day for thirsty hair with a big hydrating hug in just 2 minutes. Innovatively developed to deliver the intense hydration, silky softness and lasting shine of a rescue treatment with the lightness and fast action of an everyday maintenance mask - Hydration Hugs Mega Moisturizing...

You don’t have time for a full wash day, but you need a scalp and root refresh STAT - meet the refresh foam that actually shampoos outside the shower. Powered by Rice VNGR+ Complex, this gentle, damp-to-dry formula helps balance your scalp, absorb oil, support healthy-looking hair, and add lightweight...

Achieve sleek shine and soft, bouncy waves effortlessly. A limited-edition version of Mane's bestselling medium hot round brush (355℉), combines nano ceramic technology and a negative ion generator to deliver frizz-free, shiny hair with added volume. Its ergonomic design and quick heating ensure effortless styling, perfect for creating sleek, smooth...

Travel-sized, two-in-one, dual-sided brush perfectly designed for use on-the-go and a variety of hairstyles. Side 1: metal pins for easy detangling; Side 2: tightly packed boar bristles for slicking back your hair.